Ariel
Matheson-Fitchett
Ariel Matheson-Fitchett designs for cognitive access — the less-visible side of accessibility, and the one that decides whether the next billion users can actually understand what’s in front of them. She works on design systems and content standards at scale, shaping patterns that hold up across literacy, language, and cognitive style.
Selected work
Fisheries & Oceans Canada
Built the UX design centre of expertise; operationalized design.canada.ca and the GC Design System into accessible, reusable patterns across federal services. Case study in progress
Cardata
Led the design team's process and output; built the research-to-handoff workflow across Figma, Zeplin, and Confluence and ran sprints off prioritized user feedback. Case study in progress
Farm.ly
End-to-end product design — research plan, low-fidelity iteration, and user-tested high-fidelity prototypes. Case study in progress
Murmurs
Art direction and web design for a live digital art event featuring audio, video, and VR. Case study in progress